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Fri, 23 Feb


Cornish Craft Barn

Girls in Cornwall Business X Penporth Marketing: Launch Your Email Marketing Workshop!

Did you know email marketing typically has a much higher conversion rate than social media marketing when it comes to making sales online for your business? If you don’t have email marketing already, this workshop is for you…

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Girls in Cornwall Business X Penporth Marketing: Launch Your Email Marketing Workshop!
Girls in Cornwall Business X Penporth Marketing: Launch Your Email Marketing Workshop!

Time & Location

23 Feb 2024, 09:00 – 12:00

Cornish Craft Barn, Kea Downs Road, The Gwel, Blackwater, Truro TR4 8PA, UK

About the event

Join Girls in Cornwall Business and Penporth Marketing for an informative, interactive workshop to set up your email marketing! Have you been telling yourself that you’ll set up your email marketing for ages and just never got around to it? Now there’s no excuse, set up your own email marketing in real time with Eliza, marketing expert, founder of Penporth Marketing in 3 hours…

What does the workshop include?

Introduction to Flodesk

One of the most popular email marketing platforms that lets you design and send on-brand emails, forms, and sales pages with custom fonts, layouts, and analytics!

Create Flodesk account

Eliza will be helping you to set up your Flodesk account. It’s free for the first 30 days, no card details needed!! After this there’s a monthly flat rate fee, which doesn’t change dependent on your subscriber numbers like many other providers! And Eliza has a link for you to get your first 12 months at 50% off!

Brand Integration

It’s so important that your email marketing matches your social media branding, so Eliza will be helping you to set up your account to keep everything on brand! So be sure to bring with you your favourite fonts and colours, but don’t worry too much if you don’t have these, we’ll provide some suggestions too!

Segment Like a Pro

In this session you’ll be planning for your future sales. We’ll help you with breaking down your email subscribers into segments. Meaning you’ll be able tailor your email content and products/services to your specific audiences in a way that will allow you to sell more.

Forms that convert

The foundations of your E-marketing flow: Eliza will also be supporting you to make sign-up forms for your customers to access via your social media accounts and website.  You’ll learn how to write the perfect copy that converts your social media audiences into valuable email subscribers.

Create your E-Marketing flow

So now you’ve got your account set up, and a way that people can get signed up it’s time to get your sign up forms seen! We’ll talk about how you can link your sign up form to your social media!

Added extras

So much information is included in the workshop, and your email marketing is something that you’ll want to review from time to time. So we’re putting all of the information into a handy workbook format for you to refer to in the future, as well as some added information on growing your email list!!

What you’ll need to bring to the workshop

  • Laptop
  • Brand font names (if you have them)
  • Brand colours (if you have them)
  • Business images in portrait format (saved on laptop ready for the workshop)
  • Create a free Linktree account

If you want to take your email marketing to the next level you can also book a ticket to our ‘Email Marketing for Improvers : Email Marketing 101’ workshop running in the afternoon at the same venue! There’s a great on site cafe where you can order a yummy lunch between workshops!

So come and join us and get your email marketing off the ground! We can’t wait to see where your email marketing journey takes you!!

If you have any queries regarding the workshop please email Sophie

Ticket policy: Tickets for this workshop are non-refundable. If you purchase a ticket and are no longer able to attend you are welcome to pass your ticket on to a business connection!


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